Honoring Marist’s strong foundation and embracing the possibilities ahead
On January 29, 2025, Marist officially became a university—a milestone that reflects decades of academic growth, global reach, and an unwavering commitment to student success. The transition signals more than a name change; it’s a moment of evolution that honors Marist’s strong foundation while embracing the possibilities ahead.
That same day, Marist unveiled a bold new university logo and launched a global storytelling campaign celebrating the impact of a Marist education.
From Florence to Poughkeepsie, the entire Marist community was invited to imagine more, become more, and share their stories along the way. This pivotal shift positions Marist to amplify its voice, deepen its mission, and bring its distinctive blend of serious learning and spirited community to an even wider stage.
“We’re thrilled to use this pivotal moment to look boldly ahead, introducing Marist University to new audiences and achieving national and international recognition, while honoring the values that have defined the institution from the very beginning," said President Kevin Weinman.
Visit marist.edu/news for all the latest University news as Red Foxes everywhere continue to celebrate the past and look to our next chapter as Marist University!
At Marist, the power of “and,” not “or,” defines the student experience. It’s where students pursue excellence on the field and in the classroom.
Where they dive into research and hands-on learning. Where they can be inspired by both the Hudson River and the Arno River—through programs in New York City, Florence, and more than 70 global study opportunities.
That expansive, integrated approach to education is at the heart of a new University-wide marketing and storytelling campaign, designed to spotlight the many ways a Marist education empowers students to do more— and be more.
“The goal of this new campaign is to better elevate the Marist story and help spread our name far and wide as we raise the stature and prestige of a Marist education,” said Daryl Richard, Vice President of Communications and Marketing. “And there’s no better way to do that than through a human-centered storytelling approach that brings to life each individual’s own unique Marist story.”
The campaign is deeply personal and collaborative. Nearly 60 students, faculty, and staff participated in the filming and production of a new 60-second commercial that is part of the Inspired to Do More campaign. Behind the scenes, 10 students enrolled in a semester-long course in spring 2024, working alongside the Office of Communications and Marketing to shape the messaging and creative direction of the campaign.
Their efforts led to the campaign’s central message: Inspired to Do More.
The phrase emerged organically through months of research and conversation. In surveys and interviews, “inspiration” was the word students and alumni used most often when describing their Marist experience, citing both the natural beauty of campus and the community that shaped them. The word “more” is a direct reflection of the University’s ethos: that students don’t have to choose one path or passion—they’re encouraged to pursue it all.
The way this campaign was created is a great example of how experiential learning exists in all forms of teaching and working here at Marist, Richard said. “Our Red Foxes have such impressive stories to tell, and I’m confident that as others hear and watch them, they’ll be inspired to learn more about Marist.”
Visit marist.edu/inspired to watch videos and learn about the unique Marist stories that make up the Red Fox community.
